Make Your Way Archive

Make Your Way is a podcast all about working on your own terms. Join Sara and Katie as they share about how they are running their small businesses with intention and purpose.

Tune in for insights, examples, and advice on topics such as marketing, working with clients, branding your business, building confidence, and much more.

Season 1
Episode1: The State of Our Businesses

Episode2: Following the Creative Energy

Episode3: Should I Stay or Should I Go?

Episode4: Wearing Different Professional Hats

Episode5: Our Biggest Business Fears

Episode6: How do you start an LLC?

Episode7: Goal Setting for Success

Episode8: Planning and Launching New Projects

Episode9: Between-a-sode on How to Be Everything

Season 2

Episode10: Money, Money, Money! Setting your prices

Episode11: Content and Creativity

Episode12: Creating Business Systems

Episode13: CRMs & Staying Connected with Clients

Episode14: Creating a Productive Workspace

Episode15: How and When to Outsource Work

Episode16: How to Learn New Things

Episode17: Experimentation

Episode18: Between-a-sode on Start With Why

Season 3

Episode19: Building a Thing!

Episode20: Content Design

Episode21: Platform Choice

Episode22: Aesthetic Design & Branding

Episode23: Video Creation

Episode24: Systems for Content Creation

Episode25: Pricing & Packaging

Episode26: Marketing & Sales

Episode27: Between-a-sode Launch Update!

Season 4

Episode28: 2019 Business Goals & Intentions

Episode29: Working on Your Own Terms

Episode30: Unique Business Models

Episode31: Favorite Business Tools & Tools to Upgrade

Episode32: Sunsetting & Letting Things Go

Episode33: Planning for Intentional Growth

Episode34: Setting Personal & Professional Boundaries

Episode35: Quarter One Business Updates

Episode36: Practicing Active Recovery

Season 5

Episode37: Let’s Talk Marketing

Episode38: Email Lists

Episode39: Content Marketing

Episode40: Social Media Marketing

Episode41: Face-to-Face Marketing

Episode42: Lead Magnets

Episode43: Sales Funnels

Episode44: Testimonials & Warm Referrals

Episode45: Between-a-Sode Q&A

Season 6

Episode46: A Quick Business Catch-up & Season 6 Intro

Episode47: Starting a Business at Your Own Pace with Andrea Gregg

Episode48: Creating a Flexible Career with Robbin Folsom

Episode49: Professionalizing a Consulting Business with Mary Churchill

Episode50: Thinking Big with Your Business with Stephanie Doscher

Episode51: Learning as a Business Owner with Cynthia Ganote

Episode52: 2019 Business Reflections & Evolutions

Episode53: 2020 Business Goals & Intentions

Episode54: A Long-Awaited 2020 Business Update

Season 7

Episode55: Getting Started with a Business (A Retrospective)

Episode56: Part-Time vs. Full-Time Business Ownership (A Retrospective)

Episode57: Money and Finances (A Retrospective)

Episode58: Product and Service Design (A Retrospective)

Episode59: Time and Project Management (A Retrospective)

Episode60: Online Presence & Brand Evolution (A Retrospective)

Episode61: Marketing & Sales (A Retrospective)

Episode62: Our Biggest Business Fears (A Retrospective)